This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. The privacy policy describes how Lifeafar and its affiliated entities, with its principal executive offices at Global Express Travel & Business Center, Calle 10 #42-28, Medellin, Antioquia, collects, uses and stores PII. PII, as described in U.S. privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII through our website.

What personal information do we collect from the people that visit our website?

When visiting our website, you may be asked to enter your name, email address, phone number or other PII to help you with your experience.

When do we collect information?

We collect information from you, among other times, when you visit our site, subscribe to a newsletter, fill out a form, respond to a survey or marketing communication or enter information on our site.

How do we use your information?

We may use the PII we collect from you in the following ways and only when necessary:

• To send you periodic emails and other communications regarding our products and services.
• To follow up with you after correspondence or product/service searches (live chat, email or other inquiries).
• To work with our partners and affiliates for marketing and other purposes.
• To enhance our product and service offerings.

How do we protect your information?

We do not use vulnerability scanning.
An external PCI compliant payment gateway handles all credit card transactions.
We use regular malware scanning.

Your PII is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your PII. However, we and our affiliates may disclose your PII:

As required by law such as to comply with a subpoena, administrative order, or similar legal process;
When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, respond to a government request or pursuant to demands under applicable laws;
If we are involved in a merger, acquisition or sale, you will be notified via email and/or prominent notice on our Privacy Policy page of any change in ownership or uses of your PII, as well as any choices you may have regarding your PII; and
To any third party with your prior consent to do so.
Third-party links

We do not include or offer third-party products or services on our website.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles available on their website. They are put in place to provide a positive experience for users.

We have implemented the following:

• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.

California Online Privacy Protection Act

CalOPPA is the first state law in the U.S. to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting PII from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.

According to CalOPPA, we agree to the following:

• Users can visit our site anonymously.
• We will add a link to our Privacy Policy on our home page or at, a minimum, on the first significant page after entering our website.

Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

Lifeafar reserves the right to update this Privacy Policy to reflect changes to our information practices. If we make material changes, we will notify you by means of a notice on our Privacy Policy page prior to the change becoming effective. We encourage you to periodically review this page even if you have not received a notification of material change in order to be aware of the latest information of our privacy practices.

And you can change your PII:

• By emailing us at [email protected]
• By chatting with us or by sending us a support ticket

How does our site handle Do Not Track signals?
We honor Do Not Track (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.

Does our site allow third-party behavioral tracking?
Yes

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of PII from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice principles and how they should be implemented is critical to comply with the various privacy laws that protect PII.

In order to be in line with Fair Information Practice principles, we will notify you within seven business days should a data breach occur.

We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets forth the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, or otherwise exercise your rights with respect to your PII, you can email us at [email protected] and we will promptly remove you from all correspondence if so desired.